The Rahul Dholakia directed Shah Rukh Khan starrer Raees released last month on 25thJanuary, after opening on a high note the film went on to cross the Rs. 100 crore mark in just three days of its release. In fact despite facing competition from the Hrithik Roshanstarrer Kaabil, the film managed to hold its own enticing audience to theatres.
In this special report we take a look at the economics of Raees to better understand how profitable the film was to its makers Excel Entertainment and Red Chillies. Made on a budget of Rs. 87 crores (Cost of Production Rs. 70 cr + P&A Rs. 17 cr) the makers of Raees managed to sell the domestic distribution rights of the film to Anil Thadani’s AA Film for a whopping Rs. 70 crores (minimum guarantee).
Simultaneously the satellite rights of the film that were sold to Zee fetched its makers another Rs. 45 crores, thus essentially more than covering up the initial cost of production.